Pebble’s Marketing is Brilliant

Kickstarted

Pebble, the smart-watch manufacturer, had a very successful initial Kickstarter campaign several years ago. So this morning, when they turned to Kickstarter once again to fund their 3rd generation model, many people wondered why they would need to do this. After all, the company has been very successful, why would they need to fund-raise in order to produce a new model?

They didn’t need to, they chose to.

By |2018-04-11T21:15:42-04:00February 24th, 2015|Categories: Business|Tags: , , , , |
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